How to Establish the Pricing for Your SaaS Product

Pricing your SaaS product is one of the most critical decisions you’ll make as a founder. Set it too high, and you’ll scare off early users. Too low, and you’ll struggle to fund growth. 

The right pricing strategy helps you attract customers, maximize lifetime value, and grow sustainably. This guide will walk you through how to choose a pricing model that aligns with your product, market, and development approach—especially if you're building through affordable app development options like Bubble.

Understand Your Costs and Value Proposition

Before setting your price, get clear on two things: your costs and your value.

If you're working with a no-code agency or MVP development agency, your upfront build costs will be significantly lower than with traditional development teams. 

That's because you're skipping months of custom coding by using visual platforms like Bubble, which allows you to build and iterate a custom app with Bubble in a fraction of the time and budget. For early-stage founders and lean teams, this approach unlocks affordable app development without compromising quality.

But price isn’t just about cost—it’s about the value your product delivers. Start by identifying the core pain point your SaaS addresses. What problem are you solving? How urgent is that problem for your customers?

If your product saves time, reduces costs, or helps users make better decisions, then it has measurable ROI. Understanding that perceived value helps you justify your price point, even if your product is still in its MVP stage.

This is where Bubble software development shines. The platform’s flexibility means you can quickly adapt your app based on user feedback—whether that’s changing onboarding flows, feature sets, or even the pricing model itself. 

As you gather feedback, you can recalibrate both your product and your pricing strategy to align more closely with what your users actually value.

When development is agile and feedback-driven, pricing becomes a live, evolving experiment. Use your early traction not just to grow your product, but to dial in the pricing that reflects its true worth. The better you understand your costs and your users' perceived value, the more confidently you can set—and stand behind—your price.

Choose a Pricing Model That Fits Your Product

There’s no one-size-fits-all approach to SaaS pricing, but understanding the main models will help you choose one that aligns with your product maturity, business goals, and audience.

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Freemium

Freemium is popular among consumer and productivity SaaS products. Users get limited access to your service for free and can upgrade for advanced features.

This model works well when:

• Your product has a viral loop or built-in sharing component.
  
  
• You have low marginal costs per user (which is easier when you're using Bubble app development).
  
  
• You need to build trust before converting to paid.
  
  

Be cautious, though. Freemium users often require support but may never convert. If you’re using affordable app development to get your MVP off the ground, freemium can be a smart play to test demand and validate your startup idea.

Free Trial

A free trial gives users full or partial access to your product for a limited time—typically 7 to 30 days.

This model is best when:

• Your product delivers value quickly.
  
  
• The "aha" moment happens early in the user journey.
  
  
• Your sales or onboarding process is tight.
  
  

Compared to freemium, free trials create urgency and can increase conversions. If you're working with an MVP development agency to launch a custom app with Bubble, you can build automated trial workflows quickly, giving you a professional setup without heavy investment.

Tiered Pricing

Tiered pricing offers different plans for different needs—often segmented by features, usage limits, or seats.

Ideal for:

• Products with multiple personas (e.g., individual, team, enterprise).
  
  
• Scaling revenue predictably as customers grow.
  
  

This model gives flexibility. For instance, if you're focused on enterprise app development, you can create higher-tier pricing with tailored support and integrations.

Per-User and Usage-Based Pricing

These models are common in collaboration tools and infrastructure products.

Per-user pricing is simple and predictable, while usage-based charges based on consumption (e.g., number of API calls, storage, etc.).

These can be effective if:

• Your value scales with usage.
  
  
• You have clear metrics for tracking usage.
  
  

When building your SaaS using Bubble software development, you can set usage thresholds and dynamically restrict features—useful for both these models.

Which One Should You Choose?

Start by identifying how your product delivers value and how quickly users can experience that value. If users don’t reach the “aha” moment quickly, you may need to choose a pricing model that allows them more time or access upfront—like a free trial or freemium option.

A fast MVP launch using a no-code agency like Big House gives you the flexibility to test multiple pricing strategies without being locked into one approach. Because you're reducing technical overhead through Bubble app development, you can focus your efforts on user behavior and monetization data rather than engineering constraints.

Look at early indicators: Are users converting from trial to paid? Where do they drop off? Is churn higher on specific plans? Tools like in-app analytics and user interviews will help you understand whether users find your product valuable enough to pay for it—and at what price point.

Don't be afraid to adjust. The beauty of affordable app development with a platform like Bubble is that you can iterate on your pricing model in real time. The goal isn’t to get it perfect out of the gate—it’s to learn fast, validate assumptions, and align your pricing with actual user demand.

Validate Your Pricing with Real Users

No matter which model you choose, test it. Pricing isn’t a decision you make once—it’s an ongoing experiment.

Ways to validate:

• Run A/B pricing tests with different plans.
  
  
• Interview users post-trial to understand value perception.
  
  
• Offer lifetime discounts or beta pricing in exchange for feedback.
  
  

When you build a custom app with Bubble, you can implement and adjust pricing logic without relying on a full engineering team. That’s part of the power of working with a no-code agency: you reduce development friction and speed up iteration.

Early pricing feedback is one of the best signals to validate your startup idea—if users aren’t willing to pay, you may need to revisit either your value proposition or your product’s capabilities.

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Psychological Pricing Tactics

Pricing isn’t just about numbers—it’s about psychology. How you present your prices can strongly influence buying decisions. Here are some key tactics to consider:

• Charm Pricing: Setting prices just below a round number (e.g., $9.99 instead of $10) creates a perception of better value. This subtle difference can increase conversions, especially for entry-level or freemium plans.
  
  
• Anchoring: Present a high-priced plan first to make other tiers appear more affordable. For example, an enterprise-level plan with premium features helps position your mid-tier as a great deal.
  
  
• Decoy Pricing: Introduce a third option that’s priced close to a higher plan but offers less value, nudging users to pick the more profitable option.
  
  
• The Power of “Free”: Offering a free trial or freemium version leverages the strong appeal of free access, reducing friction for users to try your product.
  
  

When you launch your SaaS through Bubble app development with a no-code agency, you can quickly test and tweak pricing displays and messaging to find what resonates best with your audience.

Competitor and Market Benchmarking

Understanding the competitive landscape is essential for effective pricing. Start by gathering data on how your direct and indirect competitors price their offerings. Look beyond just the sticker price:

• Compare feature sets to identify gaps and premium offerings.
  
  
• Note whether competitors use freemium, free trials, or tiered pricing.
  
  
• Consider pricing relative to the size and maturity of their target customers.
  
  

For startups leveraging affordable app development, being nimble means you can adjust your pricing faster than established players.

If your initial pricing isn’t hitting the mark, iterate quickly using your Bubble software development advantage to stay competitive and meet market expectations.

How Development Costs Influence Pricing Flexibility

Your development costs directly affect how flexible you can be with pricing. Traditional software development can require hefty upfront investments, forcing startups to set higher prices early just to break even. However, working with a no-code agency or MVP development agency to build your product with Bubble slashes your initial costs.

Lower burn rates give you the freedom to experiment with pricing models without pressure to recoup massive development expenses immediately. This aligns perfectly with lean startup principles, enabling founders to validate their startup idea and find product-market fit before scaling.

With Bubble app development, you can focus on delivering value and pricing based on customer needs rather than recovering your build costs.

Common Pricing Mistakes to Avoid

Even the best SaaS products can stumble on pricing. Here are common mistakes to watch out for:

• Pricing Based Solely on Cost: Don’t just add a markup on development costs. Your price should reflect the value you deliver to customers.
  
  
• Too Many Plans: Offering too many pricing tiers can confuse buyers and lead to decision paralysis.
  
  
• Overcomplicating Pricing: Keep pricing clear and straightforward. Hidden fees or complex billing structures reduce trust.
  
  
• Ignoring Price Increases: Many startups fail to raise prices as they add features or grow. Pricing should evolve with your product.
  
  

Using Bubble software development means you can iterate on pricing alongside your product, reducing risk and avoiding costly missteps.

Leveraging Customer Feedback to Refine Pricing

Customer feedback is invaluable for optimizing your SaaS pricing strategy. After launching your MVP with Bubble app development or through a no-code agency, actively gather input on how users perceive your pricing and value. Use surveys, interviews, and in-app feedback tools to ask:

• Do they find the pricing fair for the features offered?
  
  
• Which features do they value most and would be willing to pay extra for?
  
  
• Are there any pricing hurdles preventing them from upgrading?
  
  

This direct insight helps you identify pricing friction points early. Since Bubble software development allows you to update pricing logic and plans swiftly, you can respond rapidly to user needs, testing new price points or bundles until you strike the right balance between affordability and revenue growth.

Pricing for Different Customer Segments

Not all customers are alike, and pricing should reflect that. Segment your audience by factors like company size, industry, or use case, and tailor pricing accordingly.

• For startups or freelancers, offer affordable, simple plans built using affordable app development principles with limited features.
  
  
• For SMBs and growing teams, provide mid-tier plans with more integrations and support.
  
  
• For enterprises, deliver customized plans with premium service, which fits well with enterprise app development strategies.
  
  

Using Bubble app development, you can build flexible SaaS platforms that support multiple pricing tiers and user roles without extra coding overhead. This enables you to serve a broad audience while maximizing revenue potential.

How to Communicate Pricing Clearly to Maximize Conversions

Clear, transparent pricing builds trust and reduces friction in the buying process. When presenting your SaaS pricing:

• Use simple language that non-technical users understand.
  
  
• Highlight the benefits and ROI for each plan, not just the features.
  
  
• Show pricing upfront—avoid surprises during checkout.
  
  
• Include FAQs or tooltips to explain any complexities.
  
  

With custom apps built with Bubble, you can design user-friendly pricing pages and flows that make decision-making easier. Interactive features like plan comparison tables or calculators further help prospects see the value, boosting conversion rates and customer satisfaction.

Final Thoughts

Pricing is both science and art. Don’t overcomplicate it at first. Choose a model that fits your users, your business goals, and your tech stack. If you're using affordable app development to build your MVP, you already have flexibility on your side.

With Bubble app development, startups can launch fast, pivot faster, and find a pricing strategy that works—whether they’re targeting individuals or aiming for enterprise app development. 

Partnering with an experienced MVP development agency or no-code agency like Big House can give you the technical foundation and strategic guidance to go to market with confidence.

Ready to launch and price your SaaS? Leverage the speed and flexibility of no-code. Build your MVP with us and test pricing strategies in weeks, not months.